The beauty industry has been experiencing rapid development in the past year. Not only in five-star hotels or shopping centers but also has spread to traditional markets and homes.
This happens because of the needs and trends that also affect people’s consumption patterns. In 2020 the home-based salon business is expected to have bright prospects amid intense competition.
Businesses are then demanded to be more creative and innovative in creating the latest trends, even more so at this time, beauty salon businesses must also be able to adapt their business to the times and digital transformation.
In order to survive in the world of hairdressers and makeup, the most important thing to do is to be diligent and never stop learning. In addition, providing the best service for customers is the main key to a successful business.
Having a successful and large beauty salon business does require a large amount of capital. Limited capital is often an obstacle for entrepreneurs to open and develop their business.
Even like that, you can still start this business with little capital. To do this, you can start by opening your own beauty salon business at home. Want to know the secrets of opening a beauty salon business in your home? Here are the secret keys you have to know.
7 Tips to Start a Successful Home-Based Salon Business
To start a home-based salon business is actually not difficult, but still, there are some things you need to know before opening a salon business at home, especially with minimal capital.
For those of you who want to do it, it is important for you to know the following 7 tips for opening a home salon business. Let’s look at the seven tips!
Determine the type of service and expertise
The beauty salon business has a broad scope; therefore you need to determine in advance what services you can later provide. In order to provide the best service, make sure that only the expertise that you truly have mastered will be offered to customers.
To begin, you don’t need to provide complicated beauty care services such as bridal makeup, or facial treatments. If you really only have the ability in the field of haircut and cream bath, it can already be your initial capital to open a business.
Over time, you can start adding other services such as rebounding, hair dye, washing your face, face masks to other complicated services, with you taking courses or hiring employees with these skills.
Choose a mainstream location
Because you want to open a salon business at home, you no longer need to find and rent a place. You can turn your patio, garage or living room into your salon business practice room.
But before you have to make sure in advance if there is no one around your house that has opened a salon business, so you do not have competitors in the area.
Alternatively, you can look for relatives or close friends who want to rent or work together for revenue sharing and provide more strategic space in their homes.
Estimate capital in detail
To start a home salon business with minimal capital, you need to calculate the initial capital as well as the percentage of funds for equipment needs in the future.
If you do not want to be in debt, rely on existing capital. No need to borrow, cleverly make use of your surroundings. If forced to buy, buy equipment from a store that is washing the warehouse or a discount.
All methods can be done as long as you can reduce the initial capital of the business. In addition, also manage your finances and make in detail. Avoid spending capital beyond your means and making loans in too large a number.
Use existing capital as economically as possible, given the status you are just starting. If from the start is excessive in spending needs, chances are that the income you get will already be over for debt repayment.
In fact, your goal to start a salon business is to meet personal needs, operational costs, and even unexpected costs. To start a small capital salon business, it is necessary for you to have high motivation.
Make all financial plans carefully, because there may be swelling in the event that unexpected costs are usually caused by running out of goods or salon needs that have not been inventoried.
Make a commitment to yourself
Although the initial business is only a haircut but commits to starting a business seriously, Sometimes, the effort to succeed requires extra time and patience.
A strong commitment to survive and provide the maximum service is one of the keys to the success of a business. Hospitality, satisfying service results and consistent service will be added value which is considered as a serious and professional business.
This means that when we commit to opening a salon; try to always open at the same time every day, even though your salon is still empty of visitors.
Give premium services at all times
Speed and friendliness are some of the services that will make your customers satisfied. You can use both of them as your business capital. Most people will come back to your salon if you provide a friendly service.
But in addition to friendliness, make sure also that the results given are still good, even if you only use simple tools. If the salon that you build has developed so you need new employees.
So make a short training to the employees so that they know what kind of commitments and services to give customers. Make sure your employees are ready to deal with anything that might happen at the salon.
Follow the latest trends. Don’t let it be a trick!
A salon is a means to look more beautiful, neater, and, arguably, more contemporary. Therefore, you need to pay attention to the trend of haircuts that are happening.
Hairstyles for children, teenagers, adults, must be understood properly for the needs of the market. Once you are sure and steady about your abilities, don’t delay. Immediately prepare everything you need.
Create attractive promotional programs
After you do the sixth, introduce your salon business to the closest neighbors and wider scope of society. This is of course done so that more people come to your salon. By utilizing existing technology and social media, you don’t need to spend money on promotion costs.
Whatever type of business you want to start, do it seriously and professionally, especially businesses that are engaged in services such as beauty salons. Don’t give up on continually innovating in terms of the services you can offer.
Also, learn about trends and competition. The old and new competitors will continue to emerge, so from learning to become better and continue to provide similar and similar services.
Prioritizing the best service for customer convenience, that way your business can be big and successful. Do not be afraid to start a home-based salon business even though only a haircut.