Travel Business, especially tourism is quite promising today. The higher a person’s activity, the tourist destination becomes necessary for refreshing. Even traveling has become a lifestyle trend of millennials.
Maybe we do not think that the travel business is a business that can be started with a small business capital alias minimal. And getting started also only requires perseverance and lobbying skills that are pretty good and good at seeing opportunities.
For those of us who live in many tourist destinations, business travel is very promising. To prepare everything, we do not need to prepare things that are administrative and require more financial availability.
Willingness and support abilities that can be learned are things that need to be inventoried first. Here are some steps that we can prepare to jump in and start a travel business, including:
Some Easy Ways to Start a Travel Business
Select the type of travel business you want to work on
Before starting to do business in travel services, you must determine what type of travel you want to work on.
Whether airplane ticket, bus or train ticket, vehicle/car rental along with the driver, visa and passport arrangement, hotel/homestay room reservation or villa, and the like, travel to tourism destinations, and others.
When you have chosen, you will focus on these choices and it will be easier to learn the things that are needed.
Make Your Business Profile
After you determine the type of travel business that will be cultivated, create a business profile. Write a profile of your business well and convince potential users of your service.
Because the credibility of your business is influenced by professionalism on the profile listed. Write your business profile and the advantages provided.
Complete your business profile with good photos or moving animations that attract attention. Because this profile is a selling tool to be able to offer services. The more attractive the image, the more likely it is to get more opportunities for our service users.
Map tourist locations that are your target
If you choose to do business in travel services, try mapping the tourist destinations that you will offer. Each region must have a tourist destination, which can be an original tour of nature or artificial tourism such as recreational parks or amusement parks.
Besides that, it can be in the form of historical tourism and culinary tourism.
Try to do mapping with the tourism potential located near the city where you live. Keep the distance between tourist attractions no more than 200 km. Why? Because this is very influential with the cost and package that you will make later.
In addition, you must also have a database of each of these tourist attractions, data relating to the contact person of the manager of the tourist attractions, ticket prices, correspondence, and costs that may be incurred on a tourist trip.
Make the Travel Name Easy to Remember
Next, create a name (brand) from your travel. Try to make your business name or brand that is easy to remember and not market or easy to hear (ear-catching) and easy to see (eye-catching).
This is important so that your travel business brand is easily recognized and memorized by people. Don’t make a name that is too difficult to remember, because the more easily remembered and easily accepted by many people will help you in carrying out marketing strategies.
Register your Travel Business Brand
This is important, because if you are tired of issuing ideas for travel business names/brands and logos, but because you have not registered them with Intellectual Property Rights (IPR), then you have no legal power over the name or logo of the business.
If at any time someone uses the name/logo, you cannot sue even though you actually created the first time.
Make a Package to Attract Interests
After you arrange what is needed to start this business, make a package to be the choice of potential customers. However giving many alternatives to consumers will be more attractive to them, because they will have choices and have considerations that they cannot take.
The package can be a number of days, where the longer or more days chosen the price will be cheaper. Packages can also be in the form of several destinations taken at once, will get a discounted price.
It can also be the number of bookings for several people who will get a cheaper price.
Prepare Marketing Tools
To be able to run a travel business that was pioneered, you need weapons to be able to sell or offer to potential customers. First is a business card. Make business cards as one of your marketing tools.
The second marketing tool is a social media account. Create a social media account for your travel business.
As a complement, try to create a blog to make it easier for potential customers to find and thoroughly understand the services and packages that you offer through search engines on the internet.
You can promote your business to the general public easily and quickly. Maximize the benefits of social media as a means of your promotion. Provide information that is really needed by prospective users of your service.
By using social media, the opportunity to reach consumers outside the city or region is even greater. Remember that your biggest or potential customers are people from other cities.
Expand Business Cooperation
Next is to collaborate with many parties related to your travel business, such as transportation services, local governments, managers of tourist attractions, and restaurants.
There are still many partners that you have to collaborate with the commission system or even mutual cooperation for you.
This collaboration opportunity will really help you in doing this business. For the business of tourism, you can also collaborate with travel that is outside the city, because of their opportunities to find partners if there is a destination package in your area, they can work with you.
Introduce Your New Business
Try to introduce your business to your friends and relatives. Try asking for their help if there is a need for tours, so you will be the first to be contacted. Because introducing our efforts by word of mouth is also fairly effective.
Show that you already have a good readiness to start this business. Make them confident that your business is ready to serve consumers; don’t let them hesitate to recommend it.
Make Your Business Online
Next is to do this travel business online. In this digital age, everything is easier to do so as to make business more effective and efficient.
With a very dynamic life and hectic work and activities, it makes it difficult for many people to make time for other things outside of work that has become their mandatory demands.
Therefore, by developing a business on a digital platform or online business, it will be easier for potential customers and existing customers to use and continue to use the services you provide.
Things that can be done online besides marketing, of course, are purchases and payments, and others.
Give the Best Service
When the business has opened, and then provides the best service for your customers. Document each activity and ask for impressions from consumers on the trips you provide.
This will also be as effective as your marketing tool. Immediately solve a problem experienced by consumers for your services, because service is a determinant of customer satisfaction.
Connect with your customers
Try to ask your consumers to connect with your social media. This greatly affects the existence of your business. Then upload and thank them for their tour because they chose your travel.
By sharing the message you send, your chances of getting further customers will be even greater.
Make a Business License
If your travel business gradually develops well and large, don’t forget to prepare to officially register your business. Do not let your business have problems with the existing laws in the country.